Articles in English

Podcast: Will Machines Ever Truly Understand Us?

The relationship between humans and computers is deepening. What does the future hold?

Researchers: Brian Uzzi, David Ferrucci and Sandra Waxman

Policy

How Drinking Beer Is Saving Russian Lives

Decades later, a Soviet public health initiative is still increasing male life expectancy.

Researchers: Lorenz Kueng and Evgeny Yakovlev

Operations

Is There a Better Way to Allocate Organs to Transplant Patients?

Two ideas for changing a system where people linger on waitlists while kidneys spoil.

Researchers: Chaithanya Bandi, Nikolaos Trichakis, Phebe Vayanos and James Schummer

Marketing

People Are Tweeting about Your Products. Will It Boost Sales?

Soliciting user-generated content can be a powerful way to engage customers.

Researchers: Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch

Healthcare

The Hidden Benefits of TV Drug Ads

Patients and taxpayers benefit from controversial direct-to-consumer pharmaceutical advertising.

Researchers: Michael Sinkinson and Amanda Starc

Social Impact

What Is the Future of Impact Investing?

“People are revisiting the relationship they want their capital to have with the world.”

Researchers: David Chen and Amit Bouri

Innovation

Podcast: You Had Me at “Bleep Blorp”

How humans and robots are learning to trust each other.

Researchers: Adam Waytz, Rima Touré-Tillery, Brenna Argall and Todd Murphey

Careers

Why a Scientist’s Big Break May Be Just Around the Corner

Researchers, have hope: your most successful paper can occur at any point in your career.

Researchers: Roberta Sinatra, Dashun Wang, Pierre Deville, Chaoming Song and Albert-László Barabási

Marketing

Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand.

Researchers: Timothy Calkins

Leadership

Three Ways Leaders Can Solve the “People Problems” That Hold Teams Back

Sometimes the conference room should be a boxing ring, other times a campfire.

Researchers: Leigh Thompson and Tanya Menon

Finance & Accounting

What Good Is a Financial Advisor?

They may have your best interests in mind, but that doesn’t mean their advice is sound.

Researchers: Stephen Foerster, Juhani T. Linnainmaa, Brian Melzer and Alessandro Previtero

Marketing

How Millennials Are Discovering Music

To woo listeners, music platforms should get personal.

Researchers: Kent Grayson and Libby Koerbel

Why Sending Your Kid to the Best Possible School May Backfire

Being surrounded by smarter peers can hurt test scores and incite disruptive behavior.

Researchers: Steve Cicala, Roland G. Fryer Jr. and Jörg L. Spenkuch

Policy

Higher Taxes Can Make Altruistic Jobs More Attractive

But subsidizing these careers may ultimately do more good.

Researchers: Benjamin B. Lockwood, Charles Nathanson and E. Glen Weyl

Careers

Do Performance Incentives Make Us Greedy?

How we are rewarded shifts our values in surprising ways.

Researchers: Julia D. Hur and Loran Nordgren

Strategy

Finding the Right Performance Incentives to Motivate Employees

Some incentive schemes encourage hard work—others reward those who game the system.

Researchers: Daniel Barron, George Georgiadis and Jeroen Swinkels

Policy

Christine Lagarde on Income Inequality, Brexit, and the Power of M&Ms

A Q&A with the IMF managing director and Kellogg’s Sergio Rebelo.

Researchers: Christine Lagarde and Sergio Rebelo

Social Impact

When Companies Praise Good Behavior, They May Encourage the Exact Opposite

Why giving customers credit for altruistic purchases can backfire.

Researchers: Maryam Kouchaki and Ata Jami

Marketing

Concerns about Scarcity Make Us Want to Be Better People

When we think we have too little, we will spend more on self-improvement.

Researchers: Kelly Goldsmith, Ali Tezer and Caroline Roux

Data Analytics

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Researchers: Steven Franconeri and Joel K. Shapiro